Besides promoting the plan, the campaign “positions Sprint as a cultural leader who recognizes the changing social dynamics of American families today," said a representative of the agency.
"The American family has changed our families today are more of our family, but also our friends, our neighbors - . Basically all the people we love, “Sprint CMO Jeff Hallock, said in a statement.” So we created a product to give the new American family flexibility and value they need a wireless plan, brought to life through the Frobinsons.
Our campaign recognizes that we all have families that are unique personalities interesting. 's a fun, lively look at a group to go through life as one big happy Framily “.
“The Frobinsons are a typical American family. They are a strange mix of people who deeply care for each other and we wanted to create a group of characters that are familiar and very unique at the same time," adds Mark Figliulo of Figliulo and Partners, which created the place.
“We know that people are happier when they are connected to people and things that are more interested that's why everything we do end up in the beginning. Merry Connecting. "
During an episode of 2012 “Sixx Sense”, the national radio program hosted by Mötley Crüe / Sixx: AM bassist Nikki Sixx, Nikki revealed the "secret origin" behind the song Crue "Home Sweet Home" .
Nikki said. "Our record label back in the day company , Elektra Records , which became [ CRUE 1983 album ] ' Shout At The Devil ' in and rejected the album they said they do not like , did not sound like [ 1981 ]" Too Fast For Love ' , change the logo , we changed our appearance. So I said, ' Okay. Then we'll go to another record company.
“So [Elektra] shut [after all], and sold four million copies. Elektra was about to go bankrupt at the time, and saved his ass. And then when we got our next record [' Theatre of Pain ' 1985] delivered with ' Home Sweet Home ' on it, they rejected that album they said. . “This is horrible, and you have to take that song off the record you are not a band ballad. So we did the same.
“We were always at war with the record company, but we never really believed in us.
“And so we went with” Smokin 'In the Boys Room ' [as the first single from ' Theatre '], and we blew that album. And then we wanted to launch 'Home Sweet Home' [as the next single and video], and [the label] said, 'No way. No way. “So they financed, filmed the video ourselves, went on MTV and the rest is history.
“But that song [‘Home Sweet Home’] was never a hit single. Never worked in radio, I never promoted the song, and if not for back when MTV used to play videos, that song wouldn’t be the song it is today. species But that song as our ' Dream on' [ AEROSMITH ] or our ' Stairway To Heaven' [ LED ZEPPELIN ] , right? ! ... ‘Dream on' was not a hit single [either] .
"It's interesting how a song resonates with the public, but certainly not always resonates with business people. Things like Aerosmith are come, and go, “Oh, this is their first album. You do not want to have a ballad on it ‘. But that was the song - that was the jewel of that first album AEROSMITH 'Home Sweet Home' is such a gem in our career , like ' Stairway To Heaven' is [ LED ZEPPELIN ]
And a lot of bands that have . . kind of song that really connects with people , not what they usually do , which is , perhaps, in our case , we are a rock band and that something was a little left of center . "
"Home Sweet Home" reached number 89 in the U.S. Billboard Hot 100. The song ranked No. 12 in the letter of the greatest ballads of all time VH1.
"I remember like it was yesterday," said the singer of Motley Crue Vince Neil about writing the song, “sitting in the recording studio when Tommy [Lee, drummer for Motley] came up with the piano chords and I almost immediately began to hum.”
"American Idol" star Carrie Underwood performed her version of "Home Sweet Home" for the 2009 season of the popular television talent.
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